Wednesday, 11 September 2013

CMOs are elbowing out CIOs: But do they know their back ends from their front ends?

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Steve Ranger

Editor of this Newsletter

Steve Ranger | UK Editor | @steveranger

Steve Ranger is the UK editor of TechRepublic, and has been writing about the impact of technology on people, business and culture for more than a decade.

CMOs are elbowing out CIOs: But do they know their back ends from their front ends?

The increased clout of marketing leaders in IT purchasing, combined with their lack of awareness of the technology working in the background, could be exploited by vendors.

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